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The New Rules of Lead Generation

ebook

From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.

Marketing expert David T. Scott identifies the seven most successful tactics—including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows—and reveals:

  • when to use which tactics,
  • how to use them cost-effectively,
  • how each tactic has changed in recent years,
  • and how lead generation tactics will continue to evolve in the future.
  • Most importantly, he shares how marketers can achieve the best results—actionable leads for their products and services—and help their companies succeed.

    Featuring valuable tools for tracking costs and measuring results and indispensable advice that's been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.


    Expand title description text
    Publisher: AMACOM Books Edition: 1

    Kindle Book

    • Release date: March 13, 2013

    OverDrive Read

    • ISBN: 9780814432624
    • Release date: March 13, 2013

    EPUB ebook

    • ISBN: 9780814432624
    • File size: 1610 KB
    • Release date: March 13, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.

    Marketing expert David T. Scott identifies the seven most successful tactics—including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows—and reveals:

  • when to use which tactics,
  • how to use them cost-effectively,
  • how each tactic has changed in recent years,
  • and how lead generation tactics will continue to evolve in the future.
  • Most importantly, he shares how marketers can achieve the best results—actionable leads for their products and services—and help their companies succeed.

    Featuring valuable tools for tracking costs and measuring results and indispensable advice that's been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.


    Expand title description text
    • Details

      Publisher:
      AMACOM Books
      Edition:
      1

      Kindle Book
      Release date: March 13, 2013

      OverDrive Read
      ISBN: 9780814432624
      Release date: March 13, 2013

      EPUB ebook
      ISBN: 9780814432624
      File size: 1610 KB
      Release date: March 13, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English